Pilots and interviews

Conditional (Overall 7.9, plateau after Assumed-$ frame): prove owned-slot DIY still exists, that studios will pay for Assumed $ vs free Sheets, and that the pack changes fill order. This page is the runbook.

Interview script (n=10)

Buyer: UA lead or publishing manager at a studio with ≥3 live titles.

1. How do you allocate owned cross-promo surfaces today?
2. What changed after LevelPlay cross-promo ended (Apr 30, 2026)?
3. Do you use Unity Ads Source Level Bidding for buyback, owned slots, both, or neither?
4. Would you pay for an ARPDE ranking pack alone (no SDK suite)?
5. Would you pay for a pack that states Assumed $ left on weak fills, or is a free Sheet with the same formula enough?
6. What would make Sheets “good enough” forever?

Pilot success (need 2)

1. Open the workspace. Load their slots (or a close preset).
2. Rank. Click Snapshot baseline. Note Assumed $ on the realloc hint.
3. Apply Assumed hint or edit fills the way they would for next week.
4. Rank again. Confirm fill order changed or note ARPDE Δ%.
5. Start pilot seat (mock locally). Copy evidence into the pilot log (includes Assumed $).
6. Optional 14-day: log Assumed $ from the pack vs realized revenue on reallocated impressions in their BI.

Pass: pack in under 15 minutes and at least one slot priority change (or ≥10% ARPDE on reallocated impressions). Stronger: Assumed→realized logged after 14 days.

Kill signals

• 0/10 still care about owned slots (all SLB or Adikteev-only).
• 0 pilots change fill order after seeing the pack.

Do not fold

PromoYield stays separate from KillClock. Soft-launch gates and owned-slot ranking are different paid jobs.