Method

ARPDE is the whole score. Keep it boring.

When installs exist

ARPDE = revenue_usd / installs.

When installs are missing

We fall back to revenue per 1,000 impressions. That path is Assumed. Prefer install-attributed rows.

Spread

Top ARPDE minus bottom ARPDE. Large spread means you are leaving money on a weak slot.

Assumed realloc hint

Move 20% of the bottom slot's impressions to the top slot. Hold conversion rates constant. Report Assumed revenue lift. It is a planning number for the live-ops note, not a guarantee.

What this is not

Not a bid strategy for Unity Ads Source Level Bidding. Not a mediation optimizer. Owned inventory only.